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In the last few weeks, e Harmony has launched a personal matching feature called eh that Langston says will combine the company’s huge database with a real-live matchmaker--for 00 a pop.
And in May 2012, IAC launched Stir, which holds about 1,600 singles events per year nationwide.
Meanwhile, Age specializes in setting May-December relationships.
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Of course there are sites aimed at specific religious or ethnic groups, but there are also those who aim to match couples with very specific interests.
The Passion Network, for example, is a small empire of 250 dating hubs like bronypassions.com, for fans of the My Little Pony TV series; for mustache mavens; and even zombiepassions.com, for those obsessed with the walking dead.
Even as the user base soars, it’s not clear that sites’ algorithms for pairing couples are improving their chances of staying together long term.
A 2012 paper in the journal Psychological Science in the Public Interest concluded that sites “build their algorithms around principles--typically similarity but also complementarity—that are much less important to relationship well-being than has long been assumed.” The Proceedings of the National Academy of Sciences study reported that marriages that started online were only slightly less likely to end in divorce than others.
When it comes to finding love, “there’s a lid for every pot,” as the saying goes.
These days, online dating makes it easier than ever to find your “lid.” While dominated by big name, mass audience sites, like and e Harmony, a growing number of niche sites are finding success targeting singles looking for something very specific.
Now CEO Sam Yagan says they’re working on that feature.
Baby Boomers in the 50- to 64-year-old range may be the group attracting the most industry competition, according to IBISWorld.
Thanks to the growth of such sites, the industry has expanded at 3.5 percent a year since 2008--right through the recession--to become a .1 billion powerhouse.Tags: Adult Dating, affair dating, sex dating